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Search results for: agency management

Juggling fireballs, feral cats and 10,000 deadlines. Getting it all done with Drew McLellan

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] A lot of agency owners say to me, “Drew, I know you’re running your own agency and I know you’re running AMI. I know you’ve got some other things on the side like real estate. How in the world do you get it all done and how do you keep yourself organized, on track, and on-time?” So for today’s solocast, I want to talk about how you can get more out of your day. I know that I may give the impression of being able to get it all done – but I never do. Let me be very clear about that. I don’t. I don’t want to say to you that my “To Do” list is ever empty because it’s not. But it’s manageable and I keep everything moving forward like I need to. Like many of you, I have spent years trying to crack the nut of my own productivity. I’ve tested tools, tried tricks and heaped hacks into my day. Over the years, I’ve developed a reliable system for managing my world and my day so the most important things get done every day. And that’s what I’d like to share with you in this solocast. It is my own blend of habits, tools and disciplines that allow me to consistently get all of the important things within AMI, my own agency and the rest of my business dealings done while still being able to take time away to relax and be with family and friends. It’s possible and it can happen for you, too. I am going to share all of the tools I use, my daily habits, and what I [...]

April 2nd, 2018|

What is the Purpose of a Leadership Team?

A great leadership team and the right leadership team aren’t always the same thing. Finding what is the purpose of a leadership team and how to fill it is difficult for many agency owners. Often, business leaders think they can fill executive positions with their best employees. Sometimes that works, but most of the time these teams of super-producers fail to replicate their success in the C-suite. Companies do not need their best employees at the top; they need their best leaders running the show. Unfortunately, Deloitte’s Global Human Capital Trends 2016 report reveals only seven percent of polled executives put their rising millennial talent through leadership development programs. To build a more successful company, leaders must rethink how they build a leadership team. As You Build a Leadership Team, Who Belongs at the Top? Usually, young companies build a leadership team by developing informally and oftentimes too soon. Someone stands out as the go-to person for solutions, and that person gradually has more say in how the business operates. As the business grows, this informal arrangement becomes insufficient to meet the company’s evolving needs. Although growth necessitates formalized leadership roles, too many leaders get hung up on titles. They default to promoting department heads, elevating everyone without consideration for their circumstances. Does a department head who supervises just one person deserve a spot at the table? Maybe they do, but it depends on the skills and drive of the individual—not his or her current title. Who puts the team first? Which person considers the bigger picture when making decisions? Among the team, who offers innovative solutions and demonstrates personal accountability? What is the purpose of a leadership team head in general? Perhaps department heads [...]

March 7th, 2018|

Plant your flag with Drew McLellan

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] Have you ever walked around Times Square? I was in New York City last week, and if you’ve ever been here before, you know it’s crazy. With all the lights, the billboards, the chaos, the signage, and the people dancing and handing out flyers – it’s just sensory overload. The eight blocks or so radius that makes up Times Square is a study in advertising and in messaging, sort of both from an old school and new school perspective. It made me think about one of the realities in both life in general but certainly in our life in the marketing and agency business, and that is that there is no such thing as a constant. Even the most constant of constants, like out-of-home advertising, keep changing and evolving over time. The truth of the matter is, for all of us, no matter what channel we display our message on, no matter where we are talking about the work we do and the kind of clients we serve, the channel is changing. So if you’ve got a robust Facebook page for your agency, that’s awesome, but you know that in five years, it’s going to be something different. If you are writing incredible blog content, or you’re producing a podcast, whatever it may be, there may be remnants of what we’re doing today around in five years, but the odds are that it’s going to look different, just like these outdoor boards here on Broadway look very different than they did back in the ’40s and the ’50s. The other thing I noticed was I was watching the messaging for the plays and the restaurants [...]

February 26th, 2018|

Find your posse with Drew McLellan

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] It’s funny what a single question can do. I was all set to record this week’s solocast about the content from the workshop I taught earlier in the week and then someone asked me a question that took me in a completely different direction. The direction of how much agency owners need a posse. I’ll get to the workshop content next time but for this solocast I followed the nudge of the question and talked about how agency owners can surround themselves with people who understand the grind and who can make the journey a little less lonely and frustrating. We’ll talk about the different kinds of groups out there that serve as coaches, mentors, support teams and accountability buddies. We’ll explore why this matters and how it can serve you and your business. But most of all we’ll talk about how much easier life and work can be when you have a posse! Drew McLellan is the CEO at Agency Management Institute. He has also owned and operated his own agency since 1995 and is still actively running the agency today. Drew’s unique vantage point as being both an agency owner and working with 250+ small- to mid-size agencies throughout the year gives him a unique perspective on running an agency today. AMI works with agency owners by: Leading agency owner peer groups Offering workshops for owners and their leadership teams Offering AE bootcamps Conducting individual agency owner coaching Doing on-site consulting Offering online courses in agency new business and account service Because he works with those 250+ agencies every year — he has the unique opportunity to see the patterns and the habits [...]

January 22nd, 2018|

Everything You Need to Know About Starting a Podcast in 2018

I’ve become a morning walking companion to people I may never meet. How is this possible? They take me along in their earbuds as they stream my podcast, Build a Better Agency It’s a wonderful sign of things to come for marketers willing to venture into the podcasting universe. Once a fringe platform, podcasts are now surprisingly mainstream. According to Nielsen, six out of 10 people understand what they are, and 112 million Americans -- 40 percent of the nation’s population -- have listened to at least one. Though podcast listeners lean male, it isn’t by much: 56 percent are men, while 44 percent are women. Discover instructions on how to get a podcast up and running. Marketing professionals must not only be aware of these statistics, but they must also leverage them in their own campaigns. When 67 million men and women are monthly podcast consumers, it’s a niche that deserves serious contemplation. Add to that fact the amazing statistic that 63 percent of podcast listeners made a purchase based on something the host recommended, and you have yourself a veritable gold mine. Of course, you have to crawl, then walk, then break into a steady trot to glean the benefits. A no-nonsense primer from a podcast experimenter. In my case, I’d written blog posts, conducted webinars, and published articles in places like Forbes and Fast Company for some time. These content producers worked, but I felt a different portal would help connect with more agencies and leaders in an accessible, easy to find, on-demand format. As a longtime podcast listener myself, I recognized that the podcasting platform was the next logical step for me -- especially if I wanted to reach a narrow [...]

January 10th, 2018|

Sweet Spot Client Filter Var1

The Ultimate Guide to Getting Rid of Problem Clients... and Replicating Your Best Customers If you’re like most of the 100’s of agencies I consult with… You don’t need hundreds of new clients – not even dozens. What you really need is just a few, highly profitable, stable, good-fit clients. Fact is, that’s probably all it would take to drive your business to the next level and help you get the the profit benchmarks you need. I designed the sweet spot client filter to help you do just that. The Ultimate Guide to Getting Rid of Problem Clients... and Replicating Your Best Customers If you’re like most of the 100’s of agencies I consult with… You don’t need hundreds or new clients – not even dozens. What you really need is just a few, highly profitable, stable, good-fit clients. Fact is, that’s probably all it would take to drive your business to the next level and help you get the the profit benchmarks you need. I designed the sweet spot client filter to help you do just that. Laser in on the client attributes that drive profitability for your agency Discover what types of clients you are uniquely suited to serve Stop chasing every new client and focus your energy on those whom you can best help Put your marketing time (and budget) into higher leverage activities FIND YOURPERFECT MATCH Download the Sweet Spot Client Filter by entering your name and email.Your privacy is important to us Laser in on the client attributes that drive profitability for your agency Discover what types of clients you [...]

December 26th, 2017|

Virtual Owner Peer Group Networks

Agency Owners - Could 90 Minutes A Month Change Your Life? Something we often hear from agency owners is they wished they had others to bounce around ideas with …who understand the business … that could offer an informed opinion. Let’s face it. As the agency owner – you’re it when it comes to making decisions. But, what if you could spend an 90-minutes a month with an “ad hoc” board of advisors -others who are walking the same path as you, facing the same challenges? We’re inviting you to join AMI’s Virtual Owners Network - a monthly 90-minute long meeting of the member agency owners (10 agencies max) who talk openly and freely about their challenges, and come together collectively to assist each other to meet those challenges. It will become the best, most productive hour of your month. We promise. AMI's Michelle Ashby facilitates these virtual video gatherings of owners from across the world that not only learn from each other, but also create a bond in a confidential environment that promotes resource sharing, problem solving and camaraderie. You’re Among Peers Who All Want The Same Thing Network members are exclusive to their market – there’s no competitive threat … no other agencies from across town … only others just like you who are committed to growing their agencies in ways that separate and distinguish them from those in an increasingly competitive marketplace. There’s power in collective experiences. Each month (and probably in-between via email) members come together to tackle issues … from best practices for attracting and retaining top talent, developing account teams that are business advisors …not order takers, effective ways to eliminate scope creep, to effectively managing agency financials for creating [...]

December 18th, 2017|

Thank You For Your Purchase! (ANBB)

Thanks for your purchase of Agency New Business Blueprint! Shortly you will be receiving a welcome email with your login credentials for the portal. We're excited to get you started. If you have ANY trouble getting logged in, just email [email protected] and we'll get you squared away! © 2017 Agency Management Institute. All Rights Reserved.

December 7th, 2017|

Thank You For Your Purchase! (ANBB PN)

Thanks for your purchase of Agency New Business Blueprint! Shortly you will be receiving a welcome email with your login credentials for the portal. We're excited to get you started. If you have ANY trouble getting logged in, just email [email protected] and we'll get you squared away! © 2017 Agency Management Institute. All Rights Reserved.

December 7th, 2017|

The Biggest Advantages of Out of Home Advertising with Betsy McLarney

If you’ve been in the business for more than a decade – you’ve done a fair amount of outdoor advertising at some point in your career.  But, when we say outdoor advertising, most of us think billboards. We’re very right but we are also very wrong. Today, that’s just a sliver of what outdoor (now called out of home) advertising can deliver for clients. Out of home advertising includes wallscapes, and visual messaging on commuter rails, subway, taxi tops, airport advertising, cinema ads, sporting arenas, grocery store ads, fitness clubs, and the list goes on and on. But out of home goes far beyond any sort of sign. Think of on site activation, boots on the ground people doing sampling and so much more. My guest Betsy McLarney, the President of EMC Outdoor, has had a bird’s eye view of the different changes in outdoor advertising over the years. Betsy is on the podcast to share with us some unique ways out of home advertising can be used to help us deliver our client’s core message. Join Betsy and I as we think of bigger and broader uses of out of home advertising by learning about: Out of Home (OOH) media: what is it? What are some advantages of out of home advertising? How digital outdoor advertising really makes the experience come alive for consumers Using OOH to hit consumers with messages on multiple touch points throughout their day It’s not just for B2C: how B2B can utilize OOH to enhance their campaigns Using street teams effectively to get your message out to live people Why OOH isn’t just for national brands and can be used effectively for even local campaigns Matching the budget to [...]

December 7th, 2017|

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