Podcasts

Episode 328:

Rethinking agency biz dev part 2: How things evolve with Drew McLellan

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During the lifetime of an agency, how that agency/agency owner approaches business development evolves. In the beginning, an agency’s first clients are people the agency owner knows personally. From there, as the agency matures and grows, it morphs into working with people who have been referred to the agency by happy clients. Many agencies never […]

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Episode 327:

Rethinking agency biz dev part 1: Find a niche with Drew McLellan

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As we start to dip our toes into 2022, many agencies have been pretty quiet on the biz dev front for the last 4-6 weeks. By the time we emerge from the holiday hibernation, we’re approaching February and our pipeline is feeling a little weak. I decided to help you jump-start your agency biz dev […]

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Episode 326:

A ground level look at marketing AI with Cathy McPhillips

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There’s no denying that artificial intelligence isn’t just part of the future, it’s here today. But the concept is overwhelming for many agency owners. It’s hard to know where to begin when you don’t even know what questions to ask or how to find answers, especially when you are already pulled in so many directions […]

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Episode 325:

Stop running your agency based on fear with Drew McLellan

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In response to the changes brought about by the pandemic, many agency owners have turned to fear-based decision-making. Employee turnover and demands coupled with an erratic market and global uncertainty can make things feel out of control. Trying to steer an agency with a vision requires decision-making that might put you at odds with your […]

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Episode 324:

How young people think about the agency business with Michael Barber

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Diversity and inclusion have never been more front and center and the workplace is being called upon to better reflect the world around us, especially by our younger employees and potential employees. Agencies are trying to do their part, but many are feeling lost because they simply don’t know what they don’t know. If we […]

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Episode 323:

Be vigilant against complacency with Len Herstein

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When things are going well in our agencies and our personal lives, it’s easy to relax into the comfort of that success. One of the risks of that comfort is missing the signs that trouble is brewing below the surface. There’s a difference between living in fear and anticipating challenges. No one is suggesting we […]

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Episode 322:

The 2021 Agency Edge Research Series with Susan Baier

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Understanding how clients view the agency relationship is key to making the most of that partnership. Every year since 2014, AMI and Audience Audit have brought you The Agency Edge Research Series to hopefully give helpful insights into what clients and prospects are looking for when working with agencies. The 2020 research correctly indicated that […]

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Episode 321:

How to use your money to make more money with Adam Carroll

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Everyone wants to make and have more money but understanding all the available financial options and opportunities can be overwhelming. Many agency owners are juggling debt, income, personal and professional mortgages, and complex investment plans, most of which are managed by advice we were given by our parents when we were young. We’ve heard of […]

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Episode 320:

The elements of good partnership agreements with Drew McLellan

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As part of our succession planning work, we have seen and worked with owners going through every stage of agency life. We’ve seen agencies evolve and dissolve and there are complexities along the way regardless of the journey. One of the most complicated relationships can be between partners, whether that be partners who own and […]

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Episode 319:

Winning the long game with Dorie Clark

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As agency owners and leaders, we all want to succeed at the long game. We plan and work with the hope that it will lead to long-term success. But it can be difficult to hang in there when faced with uncertainty, and we constantly wonder which bets are going to pay off and when we […]

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