If you’re looking for information on how to grow a digital marketing agency, you’re in the business of relationships. Relationships = partnerships, (and therefore sales). The more conversations you have with the right people, the better your business will be for it. If we disagree on this, you may not derive much from this article… [...]
I don’t run an agency, but I do work with agencies to develop a sales process custom-suited for generating repeatable new business opportunities. In the next 5 minutes you spend reading this post, I’m going to share the exact method you could start experimenting with to double the productivity of your agency’s outbound business development. [...]
Every day across the globe, agencies are working hard to differentiate their clients and help drive their clients’ growth. These agencies use the art and science of positioning to help their clients stand out from competition in an important and authentic manner. Sadly, most of the agencies doing this fine work have not worked the [...]
I’m really enjoying billionaire investor Ray Dalio’s book, Principles. Dalio writes very candidly about his journey in life and work, and the principles he has developed that guide him. Chapter 3 in Part II of the book is titled ‘Be Radically Open-Minded.’ Though the title suggests our need to be humble enough to listen, it [...]
Doubling your agency’s size from roughly 35 employees to 65 employees serves as the leveling-up stage where you take on bigger and better clients (and often better employees to serve them). As an owner, you’re no longer in the weeds like you might have been with 12 to 35 employees. Instead, your main focuses are [...]
During a recent podcast, my guest, C.C. Chapman, made a rather blunt statement about agency content creation. His assertion? Every day, agencies violate the “speak human” mantra. Instead of treating potential and current clients respectfully, they throw out acronyms and gibberish, making readers scratch their heads and ultimately turn away. And we have the audacity to [...]
The toughest jobs are those that put people between two equally strong and demanding forces. Waitresses, for example, are at the mercy of their customers and cooks, yet their tips and livelihoods often depend on their abilities to provide high-quality service. Account executives are in similarly demanding positions. They have to serve their clients and their [...]
Running a business takes everything you have. Entrepreneurs pour their creativity, passion, effort, savings -- their everything -- into their work. And five years after they start, half of them are out of business. A decade later, two-thirds have called it quits. But why? For marketing firms, I believe it comes down to a lack [...]
Starting an agency is easy. Growing and scaling your business is anything but. There are lots of obstacles and landmines, not to mention just trying to run the agency, which can get in the way. My podcast guest Karl Sakas and I chatted about those obstacles and how to move around them. Some of [...]
There’s no topic that is not more top of mind for an agency owner than growing your agency so it is stronger, more profitable and more sustainable. In a recent podcast with Trent Dyrsmid, we talked scaling your agency and managing business growth. Trent built, scaled and sold an agency and I wanted him to [...]
