Every day across the globe, agencies are working hard to differentiate their clients and help drive their clients’ growth. These agencies use the art and science of positioning to help their clients stand out from competition in an important and authentic manner. Sadly, most of the agencies doing this fine work have not worked the [...]
If you’re operating your agency with the goal of achieving the performance metrics of 55/25/20 recommended by the AMI, it’s easy to see in any given month just how well the agency is performing. Those three numbers should be the basis to guide your decisions on everything from personnel to pencils. Setting goals is great, [...]
I’m really enjoying billionaire investor Ray Dalio’s book, Principles. Dalio writes very candidly about his journey in life and work, and the principles he has developed that guide him. Chapter 3 in Part II of the book is titled ‘Be Radically Open-Minded.’ Though the title suggests our need to be humble enough to listen, it [...]
There’s that word: niche. And you’re likely thinking: “One more consultant is telling me to eat my vegetables.” If you are an agency owner and have thus far resisted niching as part of your agency marketing strategy, think you don’t need it, or are tired of the topic, perhaps I can change your mind. Niching [...]
It’s the 80/20 rule of content marketing: 80% of results come from 20% of content. This is true for every website and for every content marketing audit I’ve ever done. A handful of articles pull in the largest percentage of traffic and conversions. Just look at your own data. A report of your top posts [...]
Strategic agency partnerships are one of the top lead generation methods. If you’re an agency owner then it is easier to get into partnerships with other agencies than it is to acquire new clients. Reach out to companies that are similar to your agency and ask them to send over their overflow work. It is [...]
The work-life balance is dead in 2018: it’s time to work towards work-life blend. When I was a kid, my “work dad” would come home from the bank in his three-piece suit and he’d go upstairs and my “home dad” would come downstairs in jeans, looking for his martini and the download of our day [...]
I don’t know about you, but I never feel quite caught up and haven’t learned how to catch up on work in full in a long time. Thanks to my high tech Post It Note strategy (every night I list the 3 things, and no more, I must get done the next day and put [...]
During a recent podcast, my guest, C.C. Chapman, made a rather blunt statement about agency content creation. His assertion? Every day, agencies violate the “speak human” mantra. Instead of treating potential and current clients respectfully, they throw out acronyms and gibberish, making readers scratch their heads and ultimately turn away. And we have the audacity to [...]
The typical agency owner isn’t a natural salesperson. They don’t enjoy chasing after business but they love engaging a prospect once they walk in the door. The idea of cold calling in our business has always been dismissed as “never works” but what if there is a happy medium? My podcast guest Ryan O’Donnell joins [...]
