I’m working with an agency owner to think through his exit strategy. He’s 52 years old and doesn’t want to retire for at least 15 years. You may think he’s crazy to be planning that far out but the crazy ones are actually the ones who wait too long. Because he’s ahead of the curve, [...]
I had a great conversation (podcast) with Andrew Dymski, the host of Inbound Agency Journey about how and where agency owners should be investing their time. We talked a little inbound but the lion’s share of the conversation would be relevant for any agency owner. Take a listen here. In the podcast, I talk about [...]
The work-life balance is dead in 2018: it’s time to work towards work-life blend. When I was a kid, my “work dad” would come home from the bank in his three-piece suit and he’d go upstairs and my “home dad” would come downstairs in jeans, looking for his martini and the download of our day [...]
I don’t know about you, but I never feel quite caught up and haven’t learned how to catch up on work in full in a long time. Thanks to my high tech Post It Note strategy (every night I list the 3 things, and no more, I must get done the next day and put [...]
One of the most common challenges agencies of all sizes are facing right now is finding the right people to add to the team, especially as it relates to learning how to find freelancers who are capable of doing the great work that agencies require. Client budgets and programs are growing, agency new business is [...]
If you’ve been in the business for more than a decade – you’ve done a fair amount of outdoor advertising at some point in your career. But, when we say outdoor advertising, most of us think billboards. We’re very right but we are also very wrong. Today, that’s just a sliver of what outdoor (now [...]
The typical agency owner isn’t a natural salesperson. They don’t enjoy chasing after business but they love engaging a prospect once they walk in the door. The idea of cold calling in our business has always been dismissed as “never works” but what if there is a happy medium? My podcast guest Ryan O’Donnell joins [...]
Our job as an agency is to provide value to our clients and help them woo and win their best potential customers. After all, marketing, according to Peter Drucker, is about understanding the customer so well that the product or service fits him and sells itself. Value added marketing is one way to do exactly [...]
Web development seems to be a constant conundrum for most agency owners. It’s hard to hire and it’s even tougher to make money on web projects these days. On top of the profitability issue, there’s the scope creep and timeline challenges. Many agencies have actually gotten out of the web dev side of the business. [...]
Technology has brought many changes to the workplace and one of the biggest has to be the ability and desire to work remotely. Many agencies swore they’d never allow an employee to work from home – be it down the street or across the country. That tune has changed for sure. Some agencies are making [...]
