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Search results for: agency management

Positioning your agency with Drew McLellan

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] Figuring out which prospects align with your sweet spot and then doing the work necessary to earn their business are the difficult tasks of agency ownership. It starts with understanding what your sweet spot is. Who do you serve best? Where do you have a specialized knowledge that gives you a competitive edge? […]

May 27th, 2019|

Agency Partnerships

Partnerships are a common agency leadership model and they can be incredibly effective. But, they can also bring challenges to the business. How you structure and care for your partnership is essential to long-term success. If you share your agency with other partners -- how do you keep it healthy and productive?

May 22nd, 2019|

As an agency owner – how should you be thinking about AI with Paul Roetzer

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] Artificial intelligence generates lots of interest and more than a little bit of fear among agency owners. How will machine learning, AI, and all that super-technical stuff change agency life? Will it make agency work irrelevant? […]

May 20th, 2019|

The duality of agency life

Agency life is an interesting blend of both leading and serving our clients. To be successful and to build long term relationships with our clients -- we have to be adept at both sides of our dual role.

May 15th, 2019|

A look at the modern-day agency with Nancy Hill

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] From staffing challenges to constant client demands, agency life can be bumpy. Our industry is in a state of constant change and that’s not going to let up anytime soon. […]

May 13th, 2019|

How to streamline the content collection process for your agency with James Rose

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] This has happened at my agency and I’m sure it’s happened at yours. You start a huge client project and are excited to keep things rolling – both to protect your agency’s production schedule and to exceed […]

May 6th, 2019|

Agency culture is everything with Tristan White

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] Every agency has a culture. The question is – is it intentional? And when I say culture, I’m not talking the beer thirty or holiday party aspects of culture. […]

April 29th, 2019|

Agency leaders love to learn — book list 2019

Agency leaders and owners are voracious learners. In our AMI peer groups, we share many best practices -- including resources (like books) that we find particularly valuable. I've put together a list of the books my AMI agency owners recommended in 2018 for you to download.

April 24th, 2019|

Agency owners need to embrace the 50-20-30 rule

Given that it's the Monday after a holiday weekend, I have one question for you ... Where were you?  Most agency owners can barely squeak out a long holiday weekend, let alone a family vacation. And even when you get away, you aren’t really disconnected. There are lots of issues with this reality and the costs are significant. It’s tough on your relationships, you’re super stressed, and if something doesn’t change... your agency isn’t sellable. But other than that, it’s a great strategy. So what do you do about it? That’s what iMedia asked me to write about and my answer was — you embrace the 50-20-30 rule. In the article, I describe how I believe agency owners should be spending their time and how to actually own a business as opposed to just having a stressful job. Check it out and let me know what you think. Our September AE bootcamp is getting pretty full. If you want to send some of your crew — it would be good to get them registered soon. Click here to register.

April 22nd, 2019|

What we learned from the 2019 agency salary & benefits survey with Drew McLellan

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] For almost two decades, AMI has been conducting an annual salary and benefits survey. The 2019 results are in and they are quite telling. 2018 was clearly a good year to be an agency employee. […]

April 22nd, 2019|

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