Hey agency owner — Should PR be part of your mix?
I work with over 200 agencies a year and the ones who are really crushing their AGI goals are the ones who have blended digital and PR into their shops. The addition of PR into a traditional ad shop (even [...]
Hey agency owner – are you finding the agency of record model a thing of the past?
As the marketing world changes, so does what the client thinks they need. It used to be that agencies could handle print, broadcast and PR of even a big brand easily. Now, those brands are turning to several agencies to [...]
Hey agency owner – how do you solve the agency talent dilemma?
Do you find yourself looking for that perfect staff addition after there is already a crises in motion? Do you feel rushed to fill a position, only to be frustrated by the shallow depth of the prospect pool? Does everyone [...]
Hiring the right employee — sometimes your diamond in the rough is really just a lump of coal
Hiring the right employee is always the goal -- but so often -- not the reality. Many agency owners particularly suck at hiring. Worse than not hiring the right employee -- agency owners suck at firing the wrong ones. If there's [...]
Advertising agency management tip — employees first
Looking for tips on advertising agency management? Look no further. I just attended a Disney Institute event where I was reminded of Walt Disney's business philosophy. I am paraphrasing here, but basically Walt said, "If you take good care of [...]
What does an advertising agency consultant do?
There are a small handful of advertising agency consultants out there and each of us serves our clients a little differently. I thought it might be helpful for you to see our ad agency structure and how we define the [...]
Hey agency owner – your culture is a big deal!
If you’re like most business owners, you focus on your accounts and clients. The bottom line, after all, is important. But have you considered the impact your agency’s culture has on that bottom line? What kind of culture do you [...]
Who should be driving agency new business efforts?
Looking for the silver bullet for agency new business efforts? I could sell a great new business person to agency owners all day long. They don't just want one -- they hunger for one. In fact, they're so hungry for [...]
Hey agency owner: accomplish more by doing less.
As a CEO, you’ve built your business to be strong and competitive, you’re proud of your successes, and you’ve probably learned a few lessons along the way. One of those lessons probably is that you can’t do everything yourself. But [...]
Hey agency owner – do your clients sing your praises?
If a prospect was to ask your current clients about your agency, what would they say? If you don’t know, then you need to. You may do a great job singing your own praises, but it’s equally, if not more, [...]
