Hey agency owner – New research reveals that CMOs don’t want just you
Agency Management Institute has partnered with Audience Audit (a firm that does custom attitudinal segmentation research) and Luth Research (Provided the audience research panel) to talk to CMOs and business owners across the US about how they feel about and make decisions about [...]
Agency owners: Isn’t it time to get a real agency new business program?
Most agencies believe they don’t have an agency new business program. They say that they their business development strategy just relies on referrals and growing their current clients. And it’s working great. But they’re wrong. They do have one. Here’s how [...]
Hey agency owner — Should PR be part of your mix?
I work with over 200 agencies a year and the ones who are really crushing their AGI goals are the ones who have blended digital and PR into their shops. The addition of PR into a traditional ad shop (even [...]
Hey agency owner – are you finding the agency of record model a thing of the past?
As the marketing world changes, so does what the client thinks they need. It used to be that agencies could handle print, broadcast and PR of even a big brand easily. Now, those brands are turning to several agencies to [...]
Hey agency owner – how do you solve the agency talent dilemma?
Do you find yourself looking for that perfect staff addition after there is already a crises in motion? Do you feel rushed to fill a position, only to be frustrated by the shallow depth of the prospect pool? Does everyone [...]
Hiring the right employee — sometimes your diamond in the rough is really just a lump of coal
Hiring the right employee is always the goal -- but so often -- not the reality. Many agency owners particularly suck at hiring. Worse than not hiring the right employee -- agency owners suck at firing the wrong ones. If there's [...]
Advertising agency management tip — employees first
Looking for tips on advertising agency management? Look no further. I just attended a Disney Institute event where I was reminded of Walt Disney's business philosophy. I am paraphrasing here, but basically Walt said, "If you take good care of [...]
What does an advertising agency consultant do?
There are a small handful of advertising agency consultants out there and each of us serves our clients a little differently. I thought it might be helpful for you to see our ad agency structure and how we define the [...]
Hey agency owner – your culture is a big deal!
If you’re like most business owners, you focus on your accounts and clients. The bottom line, after all, is important. But have you considered the impact your agency’s culture has on that bottom line? What kind of culture do you [...]
Who should be driving agency new business efforts?
Looking for the silver bullet for agency new business efforts? I could sell a great new business person to agency owners all day long. They don't just want one -- they hunger for one. In fact, they're so hungry for [...]